Alphabet(Google)GOOG -0.30%92 ROA % is 38.53% as of Mar. 2026, which is 150% above its 10-year median of 15.42. GuruFocus rates GOOG with a GF Score™ of 92/100 and a GF Value™ of $232.40 (Significantly Overvalued). The stock has 2 warning signs investors should review. Among 568 Interactive Media companies, Alphabet(Google) ranks better than 96.13% on this metric.
ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Alphabet(Google)'s annualizedNet Income for the quarter that ended in Mar. 2026 was $250,312 Mil.
Alphabet(Google)'s average Total Assets over the quarter that ended in Mar. 2026 was $649,600 Mil. Therefore, Alphabet(Google)'s annualized ROA % for the quarter that ended in Mar. 2026 was 38.53%.
The historical rank and industry rank for Alphabet(Google)'s ROA % or its related term are showing as below:
GOOG'
s ROA % Range Over the Past 10 Years
Min: 6.94 Med: 15.42 Max: 28.48
Current: 28.48
During the past 13 years, Alphabet(Google)'s highest ROA % was 28.48%. The lowest was 6.94%. And the median was 15.42%.
GOOG's ROA % is ranked better than 96.13% of 568
companies
in the Interactive Media industry
Industry Median: 0.675
vs GOOG: 28.48
Alphabet(Google) (NAS:GOOG) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
Alphabet(Google) ROA % Related Terms
Alphabet(Google) ROA % Historical Data
* Premium members only.
The historical data trend for Alphabet(Google)'s ROA % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Internet Content & Information subindustry, Alphabet(Google)'s ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Alphabet(Google) ROA % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Alphabet(Google)'s ROA % distribution charts can be found below:
* The bar in red indicates where Alphabet(Google)'s ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Mar. 2026) net income data.
ROA % is displayed in the 30-year financial page.
Alphabet(Google) (GOOG) has a ROA % of 38.53% as of Mar. 2026. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Alphabet(Google) and its competitors. This is 150% above median its historical median of 15.42. Over the past decade, Alphabet(Google)'s ROA % has ranged from 6.94 to 28.48. According to the industry distribution chart, Alphabet(Google) ranks #22 out of 568 companies in the Interactive Media industry, placing it in the top 3.9%.
Is Alphabet(Google)'s ROA % too high?
Alphabet(Google)'s current ROA % of 38.53% is 150% above median its 10-year median of 15.42. Over the past 10 years, this metric has ranged from a low of 6.94 to a high of 28.48. The Interactive Media industry median ROA % is 0.68. Alphabet(Google)'s value of 38.53% is 5608.1% above this industry median. Based on the distribution chart, Alphabet(Google) ranks #22 out of 568 companies in the Interactive Media industry, which is in the top quartile — a strong position relative to peers. Overall, Alphabet(Google) has a GF Score™ of 92/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Alphabet(Google)'s ROA % compare to META and SPOT?
According to the Interactive Media industry distribution chart, Alphabet(Google) ranks #22 out of 568 companies for ROA %. This places Alphabet(Google) in the top 4% of its industry — outperforming the majority of peers. The industry median ROA % is 0.68. Alphabet(Google)'s value of 38.53% is 5608.1% above this benchmark. Historically, Alphabet(Google)'s own ROA % has ranged from 6.94 to 28.48 over the past decade. While the company's 10-year median is 15.42 vs. the industry median of 0.68, Alphabet(Google) has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for an Interactive Media company?
The median ROA % among Interactive Media companies is 0.68, based on 568 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Alphabet(Google)'s current ROA % of 38.53% is 5608.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Alphabet(Google) and its competitors. For the Interactive Media industry, the median ROA % is 0.68 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Alphabet(Google)'s current ROA % is 38.53%, which is 150% above median its own 10-year median of 15.42. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Alphabet(Google) stock overvalued right now?
Based on GuruFocus' analysis, Alphabet(Google) (GOOG) is currently considered Significantly Overvalued. The stock's GF Value™ is $232.40, compared to a current price of $345.03 — trading 48.5% above its estimated fair value. The current ROA % is 38.53%, which is 150% above median its 10-year median of 15.42 and 5608.1% above the Interactive Media industry median of 0.68. Alphabet(Google)'s overall GF Score™ is 92/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Alphabet(Google) (GOOG), the current ROA % is 38.53% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Alphabet(Google) (GOOG) Overvalued in 2026?
Based on GuruFocus' analysis, Alphabet(Google) stock appears to be overvalued.
The current stock price of $345.03 is trading 48.5% above its estimated GF Value™ of $232.40.
GuruFocus considers Alphabet(Google) to be Significantly Overvalued.
Key valuation signals for GOOG:
ROA %: 38.53% (150% above median its 10-year median of 15.42)
GF Value™: $232.40 vs. price of $345.03 (48.5% above fair value)
Industry Position: 5608.1% above the Interactive Media median (#22 of 568)
No single metric tells the full story. See the GOOG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly less than 90% of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google's subscription services (YouTube TV and YouTube Music, among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google's cloud computing platform accounts for roughly 10% of Alphabet's revenue. The firm's investments in up-and-coming technologies such as self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.
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